This article was originally posted to my blog.
I think we’re all aware by now: most employers will check your Facebook and other social accounts before hiring you. In fact, 64% of bosses admitted to doing so, and 44% of them said that they have changed their mind based on what they’ve seen online (CLOmedia).
So we know our Facebook profile carries a lot of weight as to whether we get hired or not; cool. The problem is, most people have approached this ‘problem’ the wrong way.
Everyone has rushed to make their profiles as private as possible. I’d say about 10% of my contact list has even gone as far as changing their name, just so employers can’t find them. While this may be an effective hiding strategy, you need to ask yourself this question: you are competing for a position with tens, hundreds, or even thousands of other people. Do you really want to be hiding?
When employers go to check your social accounts, it’s clear that they have a need to find out more about you. Hiding your profile does not help them satisfy that need. Furthermore, it will leave them wondering why they weren’t able to find you. What are you hiding? That’s not something you want to leave up to their imagination.
Instead, I’ve taken a bit of a different approach; one where I want employers to find me.. Here’s an outline of my strategy: